How to Help Someone Become a Successful Writer, Musician, or Small Business Owner

exponent (n.) 

1. A person or thing that is a representative, advocate, type, or symbol of something
2. Someone who tries to persuade other people to support an idea, theory, plan, etc.

Synonyms: supporter, champion, proponent, promoter

If I tell 10 people how excellent a book, song, or small business is and those 10 people tell 10 people, then those 10 people tell 10 people (you get the idea), these people who are sharing this information are exponents. They are advocating for what they love while multiplying the visibility of the idea or commodity.

If you are a writer or business owner, exponents are the ones who support you and encourage others to support you, exponentially raising the awareness of your book or brand. We need to find our exponents! Besides having a well-done product, exponents are the primary way we will become beloved writers, musicians, or small business owners. Success in these areas is not an individual endeavor. People need proponents of their product or service. The world would not know about Harry Potter, Harry Styles, or even a favorite hair salon if the word didn’t get out.

Have you ever noticed that there is no advertising for books? We learn about them by word of mouth or through social media. If you are a writer who is lucky enough to have many presales, you can get on best sellers lists, but how do you get presales or any sales for that matter? People telling people. There aren’t commercials, billboards, or even Facebook ads about books being released. The cheapest and most effective method of success is through exponents’ word of mouth, posting on social media, and leaving reviews.

Please be exponents for those you wish to support. Whether you know it or not, you are part of the marketing team for what you love. Doesn’t it feel good to know that you are part of someone’s success story? It is because of you! Don’t think it isn’t true! Don’t dumb down your role. Because if each of you didn’t do your part, success would not happen. Period. The end. Every exponent is necessary and important! Thank you to all of the exponents in my life and in the world. You are appreciated!